Mt Pleasant School needed a new look and brand to enhance its reputation as a growing, dynamic and successful school. Recently awarded International Baccalaureate status it is innovative and exciting, and its brand helps convey the true character of the place
Outside the Square became involved in the development of this logo and brand after several attempts that didn’t really connect with the true character of the school. Based around the M for Mt Pleasant, and the star with the five points representing the MAGIC, Making a Difference…. etc that underpins the schools ethos, the curve leading to the star is indicative of the road up the hill and of course a child’s path.