About Us

Outside the Square has been helping businesses create their visual identity across all media since 1997

Marty Anderson started Outside the Square after a career in teaching, and from a background of photography. Originally based in a home studio Outside the Square soon located into heritage style buildings in Tuam St, Lichfield St and then later Poplar Lanes. These great spaces were the base from where great design began and was refined by a team, for clients across the country.

Unfortunately the events of Sept 2010, and then the major earthquake of February 2011 meant that all these buildings collapsed and were demolished, and with it a base for Outside the Square. With massive changes in community and work Marty became heavily involved in community resilience and response, while developing a line of tee shirts under the Martees brand, kickstarted by the world famous “Munted” tee shirt.


Since 2011… and the CHCH earthquakes
Since 2011, Marty has balanced balancing community work, and his role as chair of the local school board, with Outside the Square projects, and contracting to a couple of key organisations developing their brand and marketing material. Now based from home, and utilising the power of the ‘cloud’ and mobile technology, has enabled Marty to continue to provide design and photography services to clients.

As 2017 rolls on, we look forward to offering our key services, along with some of our more specific offerings wherever and whenever you may need them.

Poplar Lane, Christchurch, NZ February 2011

After the earthquakes we worked with LinC project to promo their community leadership programme within local communities

Check out the print promo and imagery, along with photography that we did here

What we are good at... and how we can help you



Outside the Square are great at developing clear striking logos and visuals to accurately represent and promo your business!
We understand how your brand involves more than just a logo, and can work with you to build a complete compelling image, of your business.



Outside the Square design dynamic, effective and functional online imagery and websites to promo you outstanding on the world stage… We work with developers to ensure it not only looks good but that it works great, and gives you a complete online package



Outside the Square capture moments in time, and space, whether on the sports field or snapping your best side for a business portrait. We photograph anything, using top of the line Canon DSLR cameras and lenses, and with an eye for an angle, and relaxed approach you will get the images you want everytime!

Marty worked for 3 years with Hagley College to change their image and brand...

Along with Charlotte Sowman, Marty was instrumental in managing the review of Hagley College branding, and the subsequent redevelopment of its image across the board. Check out some of the work we did here…